Shall we integrate from marketing to E-marketing?
In the rapidly changing world, we should integrate from marketing to E-marketing. According to the marketing nature, the Public Relations (PR) and marketing are related closely and consisted of some elements such as positioning brand name, packaging, pricing, advertising, and sale promotion. In addition, the marketing mix is formed with 4 Ps, Product, Place, Price, and Promotion and the main purpose of marketing is identifying and meeting human and social needs. Hence, the marketing should be interactive relation with human and societies, and it should have wider scope. To support these factors, the internet will renovate the traditional marketing to E-marketing.
Traditional marketing and E-marketing have many similarities and implementations. Therefore, transforming the traditional marketing to E-marketing must be an evolution. The major differences between these two, are speeds of communicating with customers, cost saving, time saving, and response rate or tracking effectiveness. Obviously, the traditional marketing consumed a lot of times and spent more funding. But, it was difficult to measure its results and see the outcomes.
Moreover the brand’s positioning must be continuously communicated to consumers. In order to carry out the brand positioning, the traditional marketing used to apply advertising, making personal experience with the brand, word of mouth, personal interactions with company people, TV, radio and telephone interactions. As results, the company had to spend huge amount on advertising and waited for responses several days.
For the traditional marketing, the target markets were limited by reaching of company. Some times, the marketers have to do hard work for getting right segmentations as they have limited resources to analyze the market situation and to adjust the products in accordance with market needs with timely manners.
For promotion activities, the traditional marketing also faces similar barriers. It is not able to communicate unlimited consumers and local people just recognize its promotion. The traditional market is always bounded not to be able to identify and meet human and social needs correctly.
Traditional marketing is much more expensive than direct email marketing. For a direct mail campaign, the company will have costs for creating and printing its brochures and delivery expenses. Beside that it is much more expensive, it takes much more time to create and implement any of the traditional marketing campaigns or off-line advertising.
There are no such precise techniques for tracking in traditional marketing. The marketer simply can't know exactly how many people actually took the time to read ad in the newspaper. The marketer might know how many people bought that newspaper, but can't be certain how many opened the page that the ad was on or saw it on that page. The same is true for radio and television. The marketer might know how many people tuned in to a particular program, but don't know if they turned the volume down, went to the bathroom or were on the phone while the message was broadcast. Many statistics can be provided on radio and television demographics, listener population, etc.; but they can't provide quantified data on how many people actually listened to the message.
To get feedback from the customers using traditional survey techniques, the company will have to hire people who find customers and ask questions. Then the company will have to adapt questionnaire data into statistical form for reports. It is time consuming process, but results is not reliable for hundred percent.
Internet marketing, also referred to as online marketing or E-marketing, is the marketing of products or services over the Internet. Today, with just under 1 billion Internet users world-wide, the E-marketing is being implemented by most companies. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. As results, the E-marketing generates more benefits for the companies than the traditional marketing.
The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, the E-marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
The E-marketing allows the marketer to reach consumers in a wide range of ways and enables the marketer to offer a wide range of products and services. With the range of new technologies becoming available all the time, the marketing scope can only grow with the internet access.
Whereas the traditional marketing is largely about getting a brand's message out there, the E-marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive. Therefore, it is able to, in ways never before imagined, provide an immediate impact.
Although the E-marketing has many advantages, some people pointed out that the E-marketing has very dangerous weak point, hacking into the customer database of a major Internet merchant, by thieves and hackers. There are some stories about hacking the data bases, but the internet users can prevent with strong software such as firewall, spy ware remover, etc and Internet Police Service-provider (IPS) can protect and catch these hackings. Other people also complained with spam emails and pop-up ad. These annoyances are also overcome with Information Technical supports and these problems are assumed as daily stuff by the internet users.
Anyway, the E-marketing will ultimately dominate the marketing world, with all other forms of marketing becoming subordinate to it. Indeed, the marketing is open system and affected by PEST (Politic, Economic, Social, and Technology). For instance, in year 2000, old economic was freeze and Dot.com rose with the assistance of internet. In order to catch up such technological change, the traditional marketing should be assimilated with E-marketing.
References,
IT world by Maung Htoo Chun
Public Relations for your business by Frank Jafkins
Wikipedia, the free encyclopedia
In the Red Corner: Traditional vs. E-Marketing by Articles Home
Direct Email Marketing vs. Traditional Marketing by Dejan Bizinger
Marketing: An Introduction, An Asian perspectives by Gary Armstrong, Philip Kotler, and Geoffery da Silva
In the rapidly changing world, we should integrate from marketing to E-marketing. According to the marketing nature, the Public Relations (PR) and marketing are related closely and consisted of some elements such as positioning brand name, packaging, pricing, advertising, and sale promotion. In addition, the marketing mix is formed with 4 Ps, Product, Place, Price, and Promotion and the main purpose of marketing is identifying and meeting human and social needs. Hence, the marketing should be interactive relation with human and societies, and it should have wider scope. To support these factors, the internet will renovate the traditional marketing to E-marketing.
Traditional marketing and E-marketing have many similarities and implementations. Therefore, transforming the traditional marketing to E-marketing must be an evolution. The major differences between these two, are speeds of communicating with customers, cost saving, time saving, and response rate or tracking effectiveness. Obviously, the traditional marketing consumed a lot of times and spent more funding. But, it was difficult to measure its results and see the outcomes.
Moreover the brand’s positioning must be continuously communicated to consumers. In order to carry out the brand positioning, the traditional marketing used to apply advertising, making personal experience with the brand, word of mouth, personal interactions with company people, TV, radio and telephone interactions. As results, the company had to spend huge amount on advertising and waited for responses several days.
For the traditional marketing, the target markets were limited by reaching of company. Some times, the marketers have to do hard work for getting right segmentations as they have limited resources to analyze the market situation and to adjust the products in accordance with market needs with timely manners.
For promotion activities, the traditional marketing also faces similar barriers. It is not able to communicate unlimited consumers and local people just recognize its promotion. The traditional market is always bounded not to be able to identify and meet human and social needs correctly.
Traditional marketing is much more expensive than direct email marketing. For a direct mail campaign, the company will have costs for creating and printing its brochures and delivery expenses. Beside that it is much more expensive, it takes much more time to create and implement any of the traditional marketing campaigns or off-line advertising.
There are no such precise techniques for tracking in traditional marketing. The marketer simply can't know exactly how many people actually took the time to read ad in the newspaper. The marketer might know how many people bought that newspaper, but can't be certain how many opened the page that the ad was on or saw it on that page. The same is true for radio and television. The marketer might know how many people tuned in to a particular program, but don't know if they turned the volume down, went to the bathroom or were on the phone while the message was broadcast. Many statistics can be provided on radio and television demographics, listener population, etc.; but they can't provide quantified data on how many people actually listened to the message.
To get feedback from the customers using traditional survey techniques, the company will have to hire people who find customers and ask questions. Then the company will have to adapt questionnaire data into statistical form for reports. It is time consuming process, but results is not reliable for hundred percent.
Internet marketing, also referred to as online marketing or E-marketing, is the marketing of products or services over the Internet. Today, with just under 1 billion Internet users world-wide, the E-marketing is being implemented by most companies. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. As results, the E-marketing generates more benefits for the companies than the traditional marketing.
The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, the E-marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
The E-marketing allows the marketer to reach consumers in a wide range of ways and enables the marketer to offer a wide range of products and services. With the range of new technologies becoming available all the time, the marketing scope can only grow with the internet access.
Whereas the traditional marketing is largely about getting a brand's message out there, the E-marketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive. Therefore, it is able to, in ways never before imagined, provide an immediate impact.
Although the E-marketing has many advantages, some people pointed out that the E-marketing has very dangerous weak point, hacking into the customer database of a major Internet merchant, by thieves and hackers. There are some stories about hacking the data bases, but the internet users can prevent with strong software such as firewall, spy ware remover, etc and Internet Police Service-provider (IPS) can protect and catch these hackings. Other people also complained with spam emails and pop-up ad. These annoyances are also overcome with Information Technical supports and these problems are assumed as daily stuff by the internet users.
Anyway, the E-marketing will ultimately dominate the marketing world, with all other forms of marketing becoming subordinate to it. Indeed, the marketing is open system and affected by PEST (Politic, Economic, Social, and Technology). For instance, in year 2000, old economic was freeze and Dot.com rose with the assistance of internet. In order to catch up such technological change, the traditional marketing should be assimilated with E-marketing.
References,
IT world by Maung Htoo Chun
Public Relations for your business by Frank Jafkins
Wikipedia, the free encyclopedia
In the Red Corner: Traditional vs. E-Marketing by Articles Home
Direct Email Marketing vs. Traditional Marketing by Dejan Bizinger
Marketing: An Introduction, An Asian perspectives by Gary Armstrong, Philip Kotler, and Geoffery da Silva
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